Today’s Hear This! track is What If I Go? by Mura Masa.
Mura Masa (or Alex Crossan, to use his real name – his stage name is apparently inspired by the Japanese sword-smith Muramasa Sengo) is a 20-year old British producer and songwriter from the Channel Island of Guernsey. He came 5th in the BBC’s Sound of 2016 poll. In 2015, he started to upload his music to Soundcloud and it wasn’t long before he built up a fan base, amassed millions of streams and got noticed by the industry.
What If I Go? is a perfect modern electronic pop song, with plenty of futuristic beats and steel drums. The sound is bang up to date, intricate and melodic, with lyrics beautifully sung by guest vocalist Bonzai. Whilst it’s been around for a few weeks now, if you haven’t yet checked it out, now’s the time to do so!